A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Australia freezes environmental building standards until 2029 to meet housing targets, but experts warn this risks creating unsustainable communities that lock in decades of problems. The Albanese government’s decision to freeze environmental updates to the National Construction Code (NCC) until 2029 highlights the uncomfortable trade-offs policymakers face when trying to … Read more
Undertaking a kitchen reno is no mean feat, but with some expert tips, the process can be made more manageable and the end result all the more impressive. Whether you’re outsourcing the job or doing it yourself, there’s a lot to consider when planning a new kitchen. From the initial … Read more