A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
The 2019-2020 Black Summer bushfires impacted Mallacoota severely, but house prices recovered within years. Other disaster-affected communities haven’t bounced back the same way. The difference isn’t just about the disaster itself. Natural disasters can lead to very different property market outcomes. Some locations recover and go on to perform strongly, … Read more
The anti-minimalism look celebrates untidiness but can take a turn for the worst in the wrong hands. Have you heard about the latest interior trend? Cluttercore. Essentially it’s an anti-minimalism look that, well, celebrates untidiness. On a good day, the style is a wonderful mash up of things that … Read more