A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
As a counterpoint to the explosion of colour we are seeing in design now, classic beige is bravely emerging, proving the enduring appeal of a natural, monochromatic palette. “Beige is the quiet achiever of interiors – it never shouts for attention, but grounds everything around it,” says Melbourne interior … Read more
Melbourne and Darwin’s housing markets are finally heating up after sitting out the boom, with Darwin prices jumping 11 per cent and Melbourne hitting a new all-time high. Two of Australia’s quieter housing markets are now showing clear signs of recovery. Melbourne and Darwin, both late to join the upswing, … Read more