A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Make a bed you’ll love sleeping in with our guide to choosing the right bedding for your bedroom – because if you’re going to get into bed with something, let it be dreamy linen. They say money can’t buy you happiness, but it can buy you new bedding, which is basically the … Read more
Australian housing enters 2026 with momentum but uncertainty. Double-digit growth likely to slow toward mid-year as rate relief remains unlikely in first half. Affordable segment, lifestyle markets and regional areas set to outperform through 2026. The Australian housing market heads into 2026 with far more momentum than most expected a … Read more