A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Each year brings a fresh wave of design inspiration for bathrooms and tells us something about ourselves. As we slide into 2025, we’re a little bolder and more playful, yet still enamoured with using our bathrooms for retreat and respite. Two designers share the trends we’ll see more of in … Read more
As a new year draws close, so too do fresh perspectives and innovative ideas that inspire us to transform our homes. We asked some industry insiders for their hottest interior design trend predictions for 2025. 1. Monochromatic minimalism Move over maximalism: minimalism provides an escape from everyday life. Photo: … Read more