A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Launch 2025 – Domenic Belfiore, Craig McCrae and Dan White More than 1,200 Ray White members from across Victoria and Tasmania gathered at the Melbourne Convention and Exhibition Centre for the network’s annual kickstarter event for sales and property management specialists. Launch 2025 is the starting gun for the year … Read more
The kitchen is one of the most important rooms in the home – whether you’re renovating to boost resale value or looking to elevate your own space. Knowing the cardinal rules of kitchen renovation is key to getting the most out of your renovation. Mike Turner, managing director at Nouvelle, answers some of … Read more